PRICING STRATEGY & MANAGEMENT, BUS 116
Integrates theory and practice into a framework for making pricing decisions. Prepares for addressing strategic and tactical pricing issues. Topics include customer demand and price sensitivity, psychological reaction to price, segmented pricing, price promotions, bundling, online pricing, dynamic pricing, competitive reaction, profitability analysis, and pricing strategy development.
Credit: 4 quarter units /
2.67 semester units credit
UC Riverside, Business Administration
Course Credit:Upon successful completion, all online courses offered through cross-enrollment provide UC unit credit. Some courses are approved for GE, major preparation and/or, major credit or can be used as a substitute for a course at your campus.
If "unit credit" is listed by your campus, consult your department, academic adviser or Student Affairs division to inquire about the petition process for more than unit credit for the course.
Course Equivalence: UCI - MGMT 156
UC Los Angeles:
units toward degree (see your advisor)
General Education: Elective units
Major Requirement: Biology Major - Upper Division
UC San Diego:
UC San Francisco:
UC Santa Barbara:
UC Santa Cruz:
BUS 103 or consent of instructor