Course Description


Integrates theory and practice into a framework for making pricing decisions. Prepares for addressing strategic and tactical pricing issues. Topics include customer demand and price sensitivity, psychological reaction to price, segmented pricing, price promotions, bundling, online pricing, dynamic pricing, competitive reaction, profitability analysis, and pricing strategy development.

Key Information

Credit: 4 quarter units / 2.67 semester units credit
UC Riverside, Business Administration

Course Credit:

Upon successful completion, all online courses offered through cross-enrollment provide UC unit credit. Some courses are approved for GE, major preparation and/or, major credit or can be used as a substitute for a course at your campus.

If "unit credit" is listed by your campus, consult your department, academic adviser or Student Affairs division to inquire about the petition process for more than unit credit for the course.

UC Berkeley:
Unit Credit

UC Davis:
Unit Credit

UC Irvine:
Course Equivalence: UCI - MGMT 156

UC Los Angeles:
Unit Credit

UC Merced:
units toward degree (see your advisor)

UC Riverside:
General Education: Elective units
Major Requirement: Biology Major - Upper Division

UC San Diego:
Unit Credit

UC San Francisco:
Unit Credit

UC Santa Barbara:
Unit Credit

UC Santa Cruz:
Unit Credit


BUS 103 or consent of instructor

Course Creator

Ashish Sood
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