Course Description


Examines marketing cases and develops data analytical skills for managerial decision making. Utilizes statistical software to manage, display, and analyze marketing information, including consumer survey, relationship management, scanner, and socioeconomic data. Topics include attitude measurement, market segmentation and targeting, competition analysis, market performance analysis, and store location choice.

Key Information

Credit: 4 quarter units / 2.67 semester units credit
UC Riverside, Business Administration

Course Credit:

Upon successful completion, all online courses offered through cross-enrollment provide UC unit credit. Some courses are approved for GE, major preparation and/or, major credit or can be used as a substitute for a course at your campus.

If "unit credit" is listed by your campus, consult your department, academic adviser or Student Affairs division to inquire about the petition process for more than unit credit for the course.

UC Berkeley:
Unit Credit

UC Davis:
Unit Credit

UC Irvine:
Major Requirement: Satisfies Business Administration major requirement as an “open” MGMT elective

UC Los Angeles:
Unit Credit

UC Merced:
Unit Credit (see your Academic Advisor)

UC Riverside:
General Education: Elective units
Major Requirement: upper division elective for Business Majors; Management Concentration;

UC San Diego:
Unit Credit

UC San Francisco:
Unit Credit

UC Santa Barbara:
Unit Credit

UC Santa Cruz:
Unit Credit


Prerequisite(s): BUS 103

Course Creator

Hai Che
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