Course Description

Digital Media Marketing Strategy, MGMT 158

Enrollment and waitlists for Spring Quarter 2021 will CLOSE – April 2, 2021 at 5:00pm.

Entails developing digital marketing strategy across numerous digital marketing platforms; understanding digital native consumers and newer consumer behaviors on the internet, trends in delivering value in the digital age, and how to analyze of digital marketing performance.

Key Information

Credit: 4 quarter units / 2.67 semester units credit
UC Irvine

Course Credit:

Upon successful completion, all online courses offered through cross-enrollment provide UC unit credit. Some courses are approved for GE, major preparation and/or, major credit or can be used as a substitute for a course at your campus.

If "unit credit" is listed by your campus, consult your department, academic adviser or Student Affairs division to inquire about the petition process for more than unit credit for the course.

UC Berkeley:
Unit Credit

UC Davis:
Unit Credit

UC Irvine:
Major Requirement: upper division elective for Business Administration major;

UC Los Angeles:
Unit Credit

UC Merced:
units toward degree (see your adviser)

UC Riverside:
General Education: Elective units

UC San Diego:
General Education: TMC 1 course toward upper division disciplinary breadth if noncontiguous to major;

UC San Francisco:
Unit Credit

UC Santa Barbara:
Unit Credit

UC Santa Cruz:
Unit Credit

Course Creator

Kevin Bradford
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