Course Description
Marketing for Good, CRWN 91
Service-learning class that takes students through the process of creating a marketing plan for a real client. Begins with design and marketing fundamentals and the marketing brief. Teams are formed and assigned projects with local businesses or UCSC startups. Client needs are established through interviews. After a clear understanding of the problem is established, ideation occurs with solutions developed and executed. These may include creating branding, logo design, messaging, digital storytelling (through film, website, social media campaigns), interior design, and product design specification feedback and posters.
Key Information
Credit: 5 quarter units /
3.33 semester units credit
UC Santa Cruz, Crown College
Course Credit:
Upon successful completion, all online courses offered through cross-enrollment provide UC unit credit. Some courses are approved for GE, major preparation and/or, major credit or can be used as a substitute for a course at your campus.If "unit credit" is listed by your campus, consult your department, academic adviser or Student Affairs division to inquire about the petition process for more than unit credit for the course.
UC Berkeley:
Unit Credit
UC Davis:
Unit Credit
UC Irvine:
Unit Credit
UC Los Angeles:
Unit Credit
UC Merced:
Unit Credit (see your Academic Advisor)
UC Riverside:
Unit Credit
UC San Diego:
Unit Credit
UC San Francisco:
Unit Credit
UC Santa Barbara:
Unit Credit
UC Santa Cruz:
Unit Credit
Course Creator
Nada Miljkovic
Nada Miljkovic is a multi-disciplinary educator, artivist (artist/activist) and project manager for UCSC's Center for Innovation and Entreprenuerial Development (CIED). Nada teaches the ethics of emerging technologies, digital storytelling, and entrepreneurship courses at UCSC. She is the co-founder and CEO of GetVirtual. She is deeply committed to her community and is the chair of United Services Agency. She is an organizer of TEDxSantaCruz, and hosts weekly live radio interview shows on KSQD and podcast. She has a BS in Construction Management and BA in Philosophy from Purdue University, as well as a Masters in Fine Arts in Digital Arts and New Media from the University of California Santa Cruz. She is currently working on her Ph.D. in Digital Arts. In her previous career, she was a construction project manager specializing in train stations and bridges and was a Caltrans highway inspector. She lives in Santa Cruz with her multi-generational cross-species family.
Nada Miljkovic is a multi-disciplinary educator, artivist (artist/activist) and project manager for UCSC's Center for Innovation and Entreprenuerial Development ( CIED ). Nada teaches the ethics of emerging technologies, digital storytelling, and entrepreneurship courses at UCSC. She is the co-founder and CEO of GetVirtual . She is deeply committed to her community and is the chair of ...Nada Miljkovic is a multi-disciplinary educator, artivist (artist/activist) and project manager for UCSC's Center for Innovation and Entreprenuerial Development (CIED). Nada teaches the ethics of emerging technologies, digital storytelling, and entrepreneurship courses at UCSC. She is the co-founder and CEO of GetVirtual. She is deeply committed to her community and is the chair of United Services Agency. She is an organizer of TEDxSantaCruz, and hosts weekly live radio interview shows on KSQD and podcast. She has a BS in Construction Management and BA in Philosophy from Purdue University, as well as a Masters in Fine Arts in Digital Arts and New Media from the University of California Santa Cruz. She is currently working on her Ph.D. in Digital Arts. In her previous career, she was a construction project manager specializing in train stations and bridges and was a Caltrans highway inspector. She lives in Santa Cruz with her multi-generational cross-species family.
